Twisting is defined as inaccurate and misleading statements provided to falsely persuade a policyholder to replace their existing insurance cover with an alternate policy which puts them at a disadvantage.
Twisting exists because life insurance is a complicated topic and it is often difficult even for industry experts to easily identify the best possible life insurance solution for a customer. Because of this nefarious sales agents may falsely persuade a policyholder to switch to an alternate plan when doing so would mean that the policyholder suffers a serious loss.